Devoted selection AB is a Swedish company producing safe ecological quality products at good prices, with 3 main goals:
1. Have satisfied customers!
2. Produce high quality products in a way that is as sustainable as possible, with Swedish design and made within the EU. We also climate compensate for freights and journeys, as well as for our website.
3. Donate 10 % of the profit to good causes in order to contribute to a better world - especially for children and nature!
The person who founded the company is me, Ingela Hemming, and I have a background as an International Economist having worked at several companies including within the financial sector, a Swedish agency for Economic and Regional Growth, the Swedish Ministry for Industry, Swedish Ministry for Foreign Affairs, Swedish Ministry for Finance, the European Commission and European Parliament in Brussels. I have also studied Environmental Economics and Economics etc in London, Paris and Montpellier. After some years with small children I realized the need for more ecological quality products for kids and started the company while having other jobs - since I am convinced that ecological products are good both for children and the environment!